AIB Google's Universal Commerce Protocol Drives AI Shopping
Posted: Mon Jan 12, 2026 9:33 pm
The protocol is designed to help merchants stay up to date with changes in search, but it also requires merchants to be accessible within sites like Walmart and Shopify and for the information to be accurate.
Source: https://aibusiness.com/agentic-ai/googl ... e-protocol
Source: https://aibusiness.com/agentic-ai/googl ... e-protocol